Geni on A List Apart

Yesterday over at A List Apart, one of the most influential web design sites, Luke Wroblewski told us that Sign Up Forms Must Die. We were very pleased that he used Geni's new user experience as a positive example. Here is an excerpt:

Let’s look at another example. Geni is a web service that allows anyone to set up a family tree and share it with family and friends. What’s the first thing potential customers need to do when they arrive at Geni? Fill out a registration form? Nope, they make a family tree. After all, that’s what’s Geni is for.

The whole article is well worth the time, you can read it here.