There is a very big difference between a limited-time subscription and a lifetime subscription. A lifetime subscriber believes that he is getting married to Geni for life and, in so doing, truly believes that he is and will continue to live happily ever after until death ends the relationship. Lifetime subscribers tend to be significantly more loyal. They devote more time due to the very nature of the relationship, a lifetime relationship! A lifetime subscription is like buying a home for life -- you repair it and take care it with much love and attention.
A limited-time subscriber is not getting married to Geni, it is a short relationship similar to a renter and a landlord in which the renter does not take pride in lifetime ownership of a property because they know they can easily move and rent elsewhere. A lifetime subscriber is of the belief that he is not moving and that Geni will be his home forever. A lifetime subscriber takes pride in being a lifetime partner with Geni, a relationship where you don't mind depositing your entire tree because you believe that you are a part owner of the company due to the very nature of the relationship, a lifetime relationship.
In short, I completely agree with Andrew de Naray when he says that he has given all of his information to Geni "under the belief that he had a lifetime subscription."
I have actually poured a significant amount of energy into Geni, including all of my known information because I also believed that I had purchased a lifetime subscription. Just ask yourselves the following question: Do you give all of your love and money to your one-night stand or do you give it to your monthly or annual extramarital love affair with a different woman or man or do you ultimately give it to your wife and mother of your children?