Afallach ap Beli, {Fictional, “Urien and Modron”}

He was the Celtic god of the underworld, son of Nodens, the god of healing. He was said to rule Ynis Afallon, the Celtic paradise, where he lived with his daughter Modron and her nine sisters. His name probably means "apple" (modern Welsh afal, Proto-Celtic *aballo). He appears in Arthurian legends as King Evelake.

Harleian MS 3958 traces the lineage of Gwynedd through Afallach to his father Beli Mawr.

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the name Avalon originates from: Afallach.

Afallach was the name of a Celtic king of North Wales, but the myths and legend tell us little about his deeds. Indeed, there may have been no deeds of significance in his name, he may never have fought or won an important battle. Yet, it seems that this man was important enough that his name was given to his kingdom: Ynys Afallach. The name Afallach is strikingly similar to the word "afal" which means apple, prompting the idea of "Isle of Apples", although there may not necessarily have been an actual link between "afal" and Afallach, which could have been a false assumption from the scribes that made the connection in the first place. Giraldus Cambrensis and William of Malmesbury both mention the link to apples, but give Afallach as a person and king, as alternative explanation. "Ynys" is a Welsh word that stands for "isle", giving claim to the idea that Ynys Afallach - Avalon - was in fact an island. However, the land over which king Afallach must have ruled - the ancient kingdoms of Gwynedd and Powys in North Wales - were, and are, no islands on their own. The word "Ynys" can also be found back in the name "Ynys Prydain", literally translated "Isle of Britain". http://www.traditionalharp.co.uk/Caer_Feddwyd/articles/origins%20of...

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In Welsh mythology, Modron ("divine mother") was a daughter of Afallach, derived from the Gaulish goddess Matrona. She was the mother of Mabon, who bears her name as "Mabon ap Modron" ("Mabon, Son of Modron"), and who was stolen away from her when he was three days-old and later rescued by King Arthur. In the Welsh Triads, Modron becomes impregnated by Urien and gives birth to Owain and Morvydd.