http://en.wikipedia.org/wiki/Max_Factor,_Jr.

Max Factor, Jr. (August 18, 1904 – June 7, 1996), was an American businessman who was president of the Max Factor Cosmetics empire.

He was born Francis Factor in St. Louis, Missouri, the son of Max Factor, a Polish businessman and cosmetics pioneer. Known as "Frank," his family moved to Los Angeles, California, in 1908 where he began working in the family business while still a boy.

Because Max Factor was recovering from being hit by a delivery van at the time, Frank Factor took the lead over the two years that it took to develop a suitable make-up for use with the newly developed Technicolor film. This make-up was released to the film industry under the name “Pan-Cake”.[1] It was immediately a hit and its advantages led to a woman stealing it from the film sets and using it privately. Its only disadvantage for every day use was that it could not be used at night as it made the skin too dark under all but the powerful lights used in film studios. While his father wanted to reserve the product for film use, Frank Factor was open to the commercial possibilities and began developing lighter shades. At the time the company was only able to produce enough to meet studio demand, which until production could be increased delayed commercial release until 1937. Backed by a colour based national advertising campaign, it immediately became the fastest and largest selling single make-up item to date, as well as the standard make-up used in all Technicolor films.

After his father's death in 1938,[2] Frank Factor at the urging of his family, legally changed his name to Max Factor, Jr. and as president expanded the still private cosmetics firm, along with members of the immediate family. He was heavily involved with the development of new products, particularly "Tru-Color" released in 1940 as the first smear-proof lipstick.

Max Factor, Jr. was married in 1933 to Mildred “Milly” Cohen with whom he remained for thirty-seven years until her death in 1970.[3] The couple raced Thoroughbred horses for many years.

Max Factor, Jr., died in 1996 of heart failure in Los Angeles, California, and was interred in the Hillside Memorial Park Cemetery in Culver City, California.

Frank Factor

• California, County Marriages, 1850-1952
• Birth: Circa 1905
• Marriage: Mar 26 1933 - Los Angeles, California, United States
• Wife: Mildred Dorthy Cohen
• Parents: Max Factor, Jennie Cook

https://familysearch.org/ark:/61903/3:1:3QSQ-G93H-W5YJ?i=1842&cc=18...

Max Jr Factor

• 1940 United States Federal Census
• Birth: Circa 1904 - Missouri, USA
• Residence: 1940 - 1804 Angelo Drive, Beverly Hills, Assembly D 60, Los Angeles, California, USA
• Wife: Mildred Factor
• Children: Donald Lee Factor, Mark Berry Factor

Max Factor

• California Deaths, 1940 - 1997
• Birth: Aug 18 1904 - Missouri
• Death: June 7 1996 - Los Angeles, California, USA

Max Factor

• U.S. Social Security Death Index (SSDI)
• Birth: Aug 18 1904
• Death: June 7 1996
• Last residence: Los Angeles, California 90024, USA

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http://www.findagrave.com/cgi-bin/fg.cgi?page=gr&GRid=3523

Francis Factor

Birth: Aug. 18, 1904

Death: Jun. 7, 1996

Businessman. Son of Hollywood Make-up pioneer Max Factor, Sr. He took over the business when his father died in 1938.

Family links:

Parents:

Max Factor (1877 - 1938)
Esther Rosa Factor (1874 - 1906)
Burial: Hillside Memorial Park Culver City Los Angeles County California, USA

Plot: Mausoleum, outside/rear, U-112

Maintained by: Find A Grave

Record added: Aug 30, 1998

Find A Grave Memorial# 3523